| |
BRANDING
SCENARIO
Polygon is a leading developer and contractor in Sumatera. Their portfolios range from government buildings, major public facilities, banking offices, high-class residences to sub-urban real estates, and sport facilities including the biggest swimming pool complex used for PON XIV Palembang.
With 25 years of experiences, they are urged to rejuvenate their brand perception to anticipate global competition.
|
|
|
BRANDING CHALLENGE
Polygon Abadi is a mature experienced company. However, in order to face rapid competition nowadays, they need to rejuvenate their brand as a better, modern, and forever trustworthy contractor. Therefore, the changes in corporate culture should be reflected with visual identity changes.
The challenge was also on how to combine a conservative preferences of the shareholders with current trend in which the market perceives as a great company logo.
|
|
|
KOGENMEDIA'S BRANDING SOLUTION
KogenMedia has developed major brand changes, transforming Polygon out-of-the-date logo into a professional look, modern and premium logo taste.
Through brand image redesigning process and adequate research, KogenMedia has also established a communication strategy blueprint and guidelines, included a complete Corporate Identity Set.
Now, Polygon not only emerges as the still-same-pro-matured company, but also as a modern-and-young-yet-premium-value brand.
|
|
