| |
 |
 |
 |
 |
 |
 |
 |
| |
CASES SCENARIOS
Topgrowth Futures, as a part of Topgrowth groups Hong Kong, is one of the leading financial institutions in forex trading, futures and derivatives investment.
Established four offices at premium places in Jakarta, they rapidly built up their business with strong marketers and large sales forces. |
|
|
CASES CHALLENGES
Due to their premium investment products (starting from 10,000 USD even for personal retail) and tight market competition, winning prospective investors surely need smart communication strategy.
“Trustworthy” and “Bona-fide” are the key values that investors in general see and seek in making decision. |
|
 |
|
 |
 |
 |
 |
|
|
|
|
| |
KOGENMEDIA'S SOLUTION
To win this “selling-trust-business” Topgrowth is
in, they definitely urged to create a strong corporate image
which set them apart from their competitors. Through focus group discussion and branding strategy development
phase, KogenMedia formulated a communication blue print for
Topgrowth.
In the implementation, we focused on communicating the values
of trustworthy, people oriented services, and financially
strong image through various innovative marketing tools such
as interactive multimedia product profile CD and exclusive
printed company profile.
From planning to copy-writing, from photography to multimedia
animated design, from offset printing to CD replication, our
complete in-house services resulted in distinguished marketing
tools which shall ease Topgrowth’s marketing forces
to confidently present, explain, and win the customers.
Together, Topgrowth and KogenMedia developed robust branding
communication in achieving a landmark success. |
|
|
|
|
|
|
